Thursday, September 2, 2010

MediaSync: A Free Media Relations Tool

Ever wish you could wave a magic wand and have a lengthy list of journalists, editors and bloggers at your finger tips? Many agencies have access to expensive media mapping software such as CisionPoint to develop tailored media lists in order to pitch for clients. Luckily, those working for nonprofits and organizations that can't afford to spend thousands of dollars a month on this handy software can now turn to MediaSync.

MediaSync has the name and contact information for 511,621 media contacts and 9,603,096 articles and blogs stored in a database just a click away. The mission of the free website that describes its forte as 'media relationship management' is to aggregate contact information that is already available on the web for free. The site saves public relations and marketing professionals hours of time from being wasted on tedious internet searches.

All you need to do to access this wealth of information is sign up and receive login information. The site promises not to sell your contact information to third parties. Hopefully, MediaSync can help save you and your organization both time and money. Happy pitching!

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