Monday, October 11, 2010

Is There More to PR than "WOWing" Customers?

As I mentioned in a previous post, I just finished reading "Delivering Happiness: A Path to Profits, Passion, and Purpose," a book by Zappos founder Tony Hsieh, for work. In the book, under a section titled "PR and Public Speaking," Hsieh explains that the company did not believe it was necessary to step up its PR efforts with its growth.

Contrarily, he says on page 203 that "if you just focus on making sure that your product or service continually WOWs people, eventually the press will find out about it" and come to you.

Do you agree or disagree with this statement?

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