Thursday, December 30, 2010

Searching for New Clients

The new year is a great time to reorganize your business. At my job at a small public relations firm in Philadelphia, we are evaluating our current clients. Here are some tips to consider when evaluating whether to keep clients or not:

- Is the client missing payments?
- Are you doing more work than what is appropriate for your payments?
- Are there problems with communication between you and the client?
- Does the client have unrealistic expectations?

If the answer is yes to any of these questions, you may want to consider not continuing with the client in future. If you decide to terminate a client, you will need to replace it with a new client. How do you look for new clients to replace the previous ones?

- Read the local paper, especially the lifestyle sections. These sections may mention or profile new businesses that are opening or offering new services. These are perfect for new clients.
- Read local blogs and additional publications. The Philadelphia Business Journal highlights new businesses, for example. Blogs, like local papers, may list new businesses opening in the area.
- Explore your area. Simply walking around to see if anything new has opened is a simple way to locate opportunities for new clients.

There are many ways to look for new clients. These are just a few suggestions. Do you have a surefire way to find a new client? Share it with our readers!

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