Social Media PR Strategy Checklist

As a member of PRowl Public Relations, a large portion of the work I do for clients involves creating strategic social media campaigns that will result in the increase of an engaging online presence through fostering relationships with followers. Each client's social media campaign is unique to its own goals and objectives, however as this article points out from PR In Your Pajamas, there are 7 things to keep in mind when creating any effective social media campaign:

1. What do you want to achieve?
Always begin with the end goal in mind. What specific results and outcomes are you hoping to accomplish?

2. Who is your audience and where are they online?
It is incredibly important to understand who your target audience is and how to reach best reach them. Rather than trying to target every blog and networking site, choose the ones that are utilized by the audiences you are trying to reach.

3. Who are the influencers?
There are always specific groups or people that directly reach and influence your target audiences. These individuals and groups should be utilized as shortcuts to reaching those users.

4. What are they saying?
Be knowledgeable about what your audiences are saying about you, your product or your competition. It is important to know what people are saying so that you can more effectively participate in the conversation.

5. How will your value position align?
After researching what others are saying-- is what you are saying unique or relevant or simply echoing the masses?

6. How can you deliver and contribute?
This boils down to the tactics you are going to use. Are you going to create a well-developed blog? Or are you going to create an interactive Facebook Fan Page that offers unique resources and information to your fans? Consider your target audiences and make a decision based upon which route will be most effective and successful.

7. What resources are you willing to invest?
How much time, money and energy do you have to invest in your social media campaign? Make sure you are aware of your capabilities in order to construct a campaign that is well within your means.

All of these tips are incredibly useful when it comes to making a successful social media campaign and all have been an integral part when constructing my own campaigns for past clients.

Social media is an incredibly powerful tool when used properly and strategically. What are some tips that you would add to this list? Let us know!