Saturday, January 1, 2011

Will Social Media Jobs Always Be Around?

With more and more organizations and businesses utilizing social media tactics, the industry seems like the perfect place for the younger generation to look for employment. Even with the current state of unemployment, the demand for social media jobs continues to grow. An article from states that 59 of the Fortune 100 companies have at least one employee who works full time in social media. In 2005, there were only a few thousand social media-related job postings, as compared to today where there are more than 21,000 postings.

As a college student majoring in public relations, it is crucial to include a section for social media skills on my resume when looking for a job or internship. While this generation is more than familiar with social network sites such as Facebook and Twitter, employers are looking for a little more than having the knowledge of posting a status update.

As people have been getting hired in social media, the talent of these prospective employees has failed to keep pace. Since the corporate world has a demand for social media skills, the number of candidates that have communication and analytical training has decreased. Companies tend to use interns to experiment with the authenticity of talent concerned with social media, which could place them with the company in the future. The different levels of social media expertise include the community manager, analyst, product developer, editor and the executive. While these jobs all revolve around social media, some positions may absorb others if companies are not able to afford salaries for all of these professionals.

Even though there are skeptics of jobs in the social media industry, social media-related jobs continue to increase, and are still projected to a younger crowd. Some colleges, including Temple University, have launched social media-related classes, and some have even added social media masters degrees. The need to connect with other people will always be important for the success of any business or organization, but how long someone will be hired specifically to fulfill that need through social media is difficult to determine.

To read more from Fortune, click here.

This guest blog was written by PRowl Public Relations staff member Emily Ascani.

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