Fashion PR in Reality

There are a lot of different genres in the world of public relations; corporate, entertainment, publishing, and many other different categories that can be subcategories of PR. Fashion PR, on the other hand, is often overlooked. When most people think of fashion PR, the image of Lauren Conrad in The Hills no doubt materializes. As an intern for Teen Vogue it seemed like her only responsibilities were to cart around couture dresses and travel to fabulous places.

In reality, fashion PR involves more than glamour and fame. In an article on thegloss.com, Brooke Moreland interviewed Lindsey Green, the Director of Communications for fashion house Jill Stuart. When asked what fashion PR entails, Green responded that she is in charge of “basically all operations regarding name, the brand, press, image, magazine credits, you name it- all goes through me. It’s my job to make sure our company’s image is presented in the best way possible.” In doing so, it is important for someone new to fashion PR to gain experience; through internships and job training, to supplement an education. Absorb as much of your surroundings as possible, because things will get hectic, especially during Fashion Week. However, it is important to recognize where you would like to be in fashion PR.

There are two main types of fashion PR:

· “In House”-Working for only one individual fashion house.

· “Agency”-When a firm works for several different designers and must maintain a clientele while making sure that each client feels catered to.

The glamour of fashion PR is still there; the parties, networking, clothes, etc. But with that comes a business savvy that is often overlooked. Make sure that when you are getting into fashion PR, you are willing to learn and handle aspects of a fashion house that you may not have expected.

If you are interested in fashion PR, you can read the rest of the article as well as other articles relating to fashion PR, click here.

To get more of a hands on perspective on the fashion PR industry, check out Kelly Cutrone’s book “If You Have To Cry, Go Outside.” In which Cutrone, a reknown fashion publicist, details the reality of fashion PR as well as provides tips to young people on how to get into fashion PR.