Wednesday, September 28, 2011

Financial Advisors Practicing PR?

In a recent Wall Street Journal article, “The More Friends the Better,” Daisy Maxey reports on a financial advisor, Jude Boudreaux, who is using social media to expand and maintain client relationships. Now you might be thinking as I did, this sounds a lot like PR, building and maintaining relationship with publics. But, Boudreaux is doing something wrong.

Boudreaux uses popular sites such Facebook, Twitter, and Foursquare to connect with his clients. Boudreaux explains, "I've met people through Twitter I wouldn't have met otherwise.”
Although Boudreaux might be using social media similarly to PR practitioners, his underlying mission in using social media is to be recognized as a reliable resource, “Ultimately I'll get into people's consciousness, and when they're looking for a planner, I'll be the one they think of."
Do public relations practitioners do the same thing with social media as Boudreaux? Do they enable publics to be aware of client resources?

I would say that we do much more than remind we become an integral part of their lives. Boudreaux’s ability to build a client base is much different than a PR’s practitioner’s ability to maintain the relationship. Although, yes, we do want to be that go-to brand/organization, how we develop that relationship is much more tactful and meaningful.

1 comment:

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