Saturday, May 26, 2012

We Have All Become #1 Fans of Social Media

Social media has become more than just our constant connection to the outside world. Lately, there has been a massive trend among sports fans to use these outlets as a way to show support for their beloved team. Years ago, people would wear jerseys, hang flags, or attend games to show their passion for a specific team. But now, it has become so much more.

Facebook and Twitter are just two of the outlets people utilize to interact with those who share a common interest. Social Media sites allow fans to keep up with a game without TV or radio. In a recent poll, 83% of sports fans check social media sites while watching the game on TV. The websites provide instant access to the statistics of not only the game but all the players as well. 63% of fans will browse sports social media sites while they are attending an actual game. The “die hard” sports fans are the ones who need the instant updates social media provides. Fans no longer need to wait for years highlights books to come out, because every ounce of information they could possible need is right at their finger tips. 

Sports fans aren’t the only ones jumping on the bandwagon. Now college students have sparked an interest in merging sports with social media. Hash tagging is used to create a trend and hopefully gain more followers. NFL player Tim Tebow was at the center of a hash tagging frenzy. People all over twitter would show their support for Tebow by either hash tagging his name or his most famous act “tebowing”. Colleges also jumped ship and began hash tagging their mascots, players and even their drum line. 

This social media frenzy has connected everyone from all over. People who may have never met are developing a bond through shared interests. Sports continue to be one of the top interests people discuss on Twitter and Facebook. Social media has done a great deal than provide us with the latest and greatest news.

This guest blog was written by PRowl Public Relations staff member Alison Curran

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