Saturday, September 8, 2012

Voting With Your Apps

The Republican National Convention generated over 4,000,000 tweets throughout its duration.  That high number of tweets may have had something to do with the new apps that iPhone and iPad users can download that allow them to stay up-to-date with the campaign.  These apps also allow them to also sync their Twitter and Facebook accounts.  Here are some of the more popular presidential campaign apps:

Obama for America: This app helps a person learn more about and help campaign for Obama.  It allows users to take action by finding campaign events near their location that they can attend to help support and rally for Obama.  It also gives suggestions on how users can campaign on their own time, such as door-to-door and supplying photos of flyers that can downloaded and printed out.  The app can be synced Twitter and Facebook handles so they can share their actions and breaking news stories about Obama and his campaign.

Romney-Ryan: This app works very similarly to the Obama for America app.  Users can view the personal bios of both candidates and breaking news stories about their campaign.  Supporters can also find events near them to show their support for Romney and Ryan.  This app can also be synced to app users Twitter and Facebook accounts.

CNN/TIME Convention Floor Pass:  CNN & Time magazine have teamed up with the best political experts to bring the political conventions to supporter’s iPhones.  This app allows a person to feel like they are on the convention floor with breaking news stories and opinions from political experts.  Keeping up with the trend, this app can also be synced to the user’s social media accounts. 

Both the Republican National Convention and the Democratic National Convention also have apps that can be downloaded that are similar to the CNN/TIME app, but are dedicated strictly to either party.

During the last presidential election in 2008, Apple announced that 11.6 million iPhones were sold.  During 2012 so far, 98.1 million iPhones have been sold, showing the increase in the amount of iPhone users and how these apps reach a much more extensive audience.  These apps have a featured page on iTunes under the category Election 2012 and can all be downloaded for free.  

What apps do you use to stay up to date with the 2012 election?  Let us know!

This guest blog post was written by PRowl Public Relations staff member Jackie Grillo.

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