One of America’s most iconic games Monopoly is losing one of its original
pieces, the iron, race car, thimble, shoe, top hat, Scottie dog, wheelbarrow
and battleship, to make way for a new piece in 2013. In a vote over Facebook, “Save Your Token,” users are invited to cast their vote to save their favorite piece
and take a sneak peak of the new line-up which includes the robot, cat, ring,
helicopter and guitar. But not to worry traditionalists, Hasbro plans to
release a special Classic Monopoly Golden Token Edition that will include a gold
version of all eight classic tokens.
Like many other companies, Hasbro is jumping on board with the
voter’s choice method of elimination. Will consumers be more likely to buy the
new game if they voted in this competition? The answer, probably not, but it
does throw consumers into childhood nostalgia.
The game Monopoly was invented in 1935 by Charles Darrow, whose
young nieces suggested the game should use metal charms from charm bracelets instead
of buttons.
Monopoly enthusiasts are also encouraged to cast their vote
to save their favorite token on Twitter by using #tokenvote, results to be
revealed February 5.
SAVE YOUR TOKEN!
SAVE YOUR TOKEN!
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