Saturday, February 8, 2014

Don't Get Lost in the Shuffle

Have a pitch or a press release but don’t know who to reach out to or how to make sure it gets covered? Though we often know what to pitch, we are left with this lingering question. Faced with this problem myself, I created my own list of tips based on an article by PR Daily. Follow these tips to make sure your pitch doesn’t get lost in the shuffle.

Bright and Early: Between 8 a.m. and 11 a.m. is the best time to send pitches to journalists. Not only will yours most likely be one of the first emails they see when they open their inbox in the morning, but it will also ensure that their newspaper or air-time spots won’t be filled by the time they read your pitch. Sending pitches in the morning also allows for your press release or pitch to be discussed at morning editorial meetings, increasing your chance of getting covered sooner rather than later.

Tuesday is the New Monday: If you send a pitch email on a Monday morning, chances are it will get lost in the shuffle of weekend emails. What isn’t breaking news, most journalists will leave in their inbox until Monday morning. By waiting until Tuesday, your pitch has a greater chance of being read and getting covered.

Build Mutually Beneficial Relationships: Build relationships with the people you are pitching to. If you have a pitch that is either time-sensitive or not as news-worthy, these reporters that you have either helped in the past or befriended are more likely to cover your story. If you’re pitching to one reporter frequently, you can also ask them when they personally prefer receiving pitches.

Cover All of Your Bases: It never hurts to pitch to more than one contact. By sending your pitches and press releases to both reporters and the news desk, if the reporter is busy covering another story, the editor might assign your story to another reporter who isn’t!

Do you have any of your own tips about when and how you think is best to pitch to journalists? Let us know! 

This guest blog post was written by PRowl Staff Member Rute Barkai

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