(Source) |
Over time, The Walt Disney Company has managed to maintain a
consistent, positive image. Compared to small(er) companies, The Walt Disney
Company overlaps several industries and markets with many initiatives such as
multiple television networks, film distributors, partnerships, amusement parks
& resorts, radio, and retail stores. Through all of these entertainment
aspects, The Walt Disney Company continues to represent themselves as:
“Happiest
Place on Earth” – Walt Disney World and Disneyland are recognized as two
of the “happiest places on Earth.” If I’m speaking personally, I could not
agree more! By taking costumes, rides & attractions, dining, and shopping
to the most realistic extent, Disney exceeds your expectations. All work revolving
around the company’s expectations relies on the Communications/PR team (this
could be you!) Events in Fantasyland or street teams roaming around Animal
Kingdom with promotional fliers and coupons are all little reminders of PR work
to keep it the “happiest place on Earth.
(Source) |
The Communication tactics are endless for a company so large,
open-ended, and popular. Initiatives involving events, social media
campaigns/contests, meet & greets, marketing, sales, and other
possibilities can be planned on a large-scale for maximum results. All and all,
these tactics aid The Walt Disney Company (and your company) in continuing to
maintain the brand they intended to be.
(Source) |
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