Wednesday, July 16, 2014

Mention: Growing Community Through Conversation

Social media and community managers are presented with an interesting challenge: being everywhere at once, while being completely present in all of those spaces. Applications and community management systems have emerged to make the social media waters a little easier to navigate, but finding the balance between creating content and engaging your target community is no easy feat.

Not only should you be posting and sharing your content on social, you should be conversing with your audience, and sharing content that you know will benefit them and contribute to the conversation. Mention, a new social media monitoring tool, has appeared to making staying in the know a bit easier.

Mention has several favorable features, such as allowing you to download statistics on who mentions you on various channels, sharing alerts and messages to members of your community management team on action items, and allowing you to receive alerts on key terms relevant to your community. Mainly, Mention allows you to be in the know, creating time and space to be more proactive and less reactive.

Mention's pricing model makes the application accessible to everyone, even offering a free option allowing one user to track up to 100 mentions. The premium and business price packages are both manageable, making the app feasible to work into the budget of any small business.

Taking advantage of the opportunity to be present in online communication regarding your brand is key to be a big player on social media. Producing quality content may gain you followers, but how to engage them will decide whether or not you keep those followers.

Do you use any social media applications, like Mention, to stay on top of your social media community? Would you give Mention a try? Share you favorite applications with us!

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