(Photo from v3con.com)
Recently, McDonald’s has developed a campaign to increase its customer relations.The campaign, which features various videos and FAQ sheets regarding many popular menu items, is aimed at increasing the transparency of the company in regards to the ingredients that it uses in its food.
Over the last few years, McDonald’s has taken many hits for rumors regarding pink slime used in its food. From photos of the aforementioned slime to articles that tell of horror stories from the chain’s workers, hundreds of individuals have taken it upon themselves to fight against the company’s brand.
However, McDonald’s chose to fight back.
As any PR practitioner knows, good public relations requires a high level of transparency. In order to gain respect and trust from consumers, a company or organization needs to be honest about their products, business dealings, and more.
By allowing the public to see the beginning to end process of making McDonald’s signature items, those that were lost through the pink slime craze may see a new side of the company and decide to give it a second chance.
Also, through this campaign, McDonald’s addresses the rumors that have been plaguing its name for years. Not one stone is left unturned in this campaign, and that allows for the company to lead way for a new, more simplistic menu that is rumored to be rolled out within the next year.
If you would like to see this campaign for yourself, visit www.mcdonalds.com/us/en/your_questions/our_food.html. From there, find the videos and FAQ pages that correspond with the menu items that you are curious about, and see the difference between the interenet buzz and the actual happenings behind the scenes of Ronald McDonald’s home base.
What do you think about McDonald’s transparency campaign? Let us know in the comments!