Snapchat has also introduced a new idea called geo-tags in the last few months, where they have preset filters that can be overlain on your pictures. Based on where you are, there are filters customized for that area. For Philadelphia, you can overlay the word 'Philly' in a bright, sparkly font. In Los Angeles, there were tons of different geo-tags, even for different districts of LA; there were two specific just to the Santa Monica Pier! They have also added ones that tell the time or temperature of where you are, as well as how fast you are moving. As a form of social media, Snapchat has rapidly become the most fun to use platform, as well as the most customizable. And, Snapchat has done it without really appearing to most people as a form of social media, but more as a means of communication, a means that is becoming integral to many people's daily lives. I know I always checking out all the Snapchat stories, from people I know to all the featured ones. There have been featured stories from the New York Fashion Week, from huge concerts and festivals like Tomorrowland, and just everyday life ones like the LA Life story. Snapchat has been doing everything right, and I believe will become the biggest social media platform.
Questions or comments about Snapchat? We would love to hear from you in the comments section!
This post was authored by Faiz Mandviwalla, a junior at Temple University and the Director of Finance for PRowl Public Relations. You can follow him on Twitter here or on Snapchat at bbqpringles.