Most aspiring Public Relations
specialists can’t help but look up to ABC’s Scandal’s
main character, Olivia Pope, who plays the ultimate crisis management expert
who represents everyone from politicians to celebrities. But, what most people don’t know is
that Olivia Pope is actually based off a real woman: Judy Smith. Judy Smith was
a former Bush administration press aid turned crisis management expert, just
like Olivia Pope. Also, just like Olivia Pope, Judy Smith is making headlines.
(Source: Google) |
In December, Sony Pictures
Entertainment was attacked when computer systems were hacked exposing extensive
private data including the social security numbers of thousands of employees.
As if that wasn’t enough, hackers also revealed racist and inappropriate emails
by Amy Pascal, Sony Picture’s film chief. Amy Pascal and Sony Pictures are
definitely having a tough time but their luck might be turning around. Judy
Smith has been hired to aid Amy Pascal and Sony’s internal public relations
department. This is obviously a huge scandal for Pascal and Sony and definitely
a testament to the success of Judy Smith. However, Sony is not Smith’s only new
client.
Judy Smith was also recently hired
to represent and guide Girls’ actress
and creator Lena Dunham. Dunham has consistently been making headlines since
the premier of her show in 2012. Dunham is extremely outspoken on social media
and recently publish a memoir entitled, Not
That Kind of Girl. Dunham’s frankness on social media and candid memoir
have definitely caused a stir and even caused her some major bad publicity,
which led Dunham to hire Judy Smith to give her counsel. Dunham is hoping to
take a more active roll in her press coverage and even stated plans to delete
her twitter account.
Obviously Judy
Smith is extremely well known and capable of handling diverse clients. Plus,
her newest high-profile clients are a testament to her success and
capabilities. Do you think Smith is powerful enough to change the public
perception of Sony Pictures Entertainment and Lena Dunham?
This guest blog post was written by PRowl staff member Emily Charles.
This guest blog post was written by PRowl staff member Emily Charles.
1 comment:
I am a huge fan Of Scandal. I have now become a huge fan of Judy Smith and all that she has accomplished. I am inspired to be her in some shape form or fashion. She is my PR hero.
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