Monday, April 27, 2015

3 Things I Learned About Non-Profit PR

(Photo courtesy of

Like many PR students today, entering the career world can be overwhelming in deciding what field is the best to go into. With the semester coming to a close, I’ve been reflecting on my experience in my first internship. I had the opportunity of working in development/communications at a non-profit office in Philadelphia. The main focus of my time working there was planning a major fundraiser held every year and here are some of the top lessons I learned so far:

Getting Thrifty on a Budget: While this is true for all event planning, it’s most relevant for non-profits, since the goal is to raise the most money for the cause. Research is key in finding the best possible option. Whether looking for decorations or giveaways, the goal is to find the cheapest option possible without it looking like its price value.

It really IS all about who you know: Anyone in the communications field knows that networking is a core value in being successful in any aspect of one’s career. This is especially true in securing everything from in-kind donations, to sponsorships, to any other essential resource. The concept of “getting one’s foot in the door” is often stressed. From an intern's perspective, nonprofits are also often made up of members and volunteers from major businesses in the area that offer prime opportunities for personal networking.

No idea is too small: Brainstorming is used as much as possible, because a lot of the collaboration needed for communication efforts and event planning to be creative on a budget. Even starting with a ridiculous or outlandish idea as an end goal can snowball into finding something attainable for the organization. A lot of non-profits can be on their own in establishing the best PR moves, so it comes down to plugging in differing variables until something workable can come out on top.

This guest blog post was written by PRowl staff member Mina Lezenby

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