The New York Times isn’t the only one talking about Sarah Palin’s posh digs. It seems the newest and most up roaring topic this week is the $150,000.00 (yes, thousands) spent on Palin’s wardrobe alone. It was confirmed on Wednesday by the Republican National Committee, who were the ones who picked up the tabs from both luxury stores Neiman Marcus and Sax Fifth Avenue. They classified the lofty expensive bill as “campaign accessories” and later released a statement saying, all of Palin’s “accessories” would be donated to charity at the conclusion of the campaign. What an effective public relations strategy to use, in an effort to spin the story more positively, don’t you think?
Well, after discussing this topic with my public relations professor, Ashlee Goodman, we agreed Palin should have considered an alternate route for her campaign wardrobe. For a woman who has pushed the “hockey mom” image throughout her campaign, Mrs. Palin could have easily shopped at Macy’s, JC Penney or even pulled together a worthy outfit from Target. Of course, as a vice presidential candidate, we understand she needs to maintain a certain image and look respectful with her choice wardrobe. However, she could just have easily impacted her impression to Americans through alternate, not so pricey means.
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