In order to promote their newest catalog, Ikea took a page out of Apple's book launching a promo video that highlights the different specs and features of their new product: the BookBook.
Well, Ikea's clever and well-timed campaign has already gained a lot of attention, gaining over 3 million YouTube views in just two days! What's more? Consumers are starting to get in on the joke by filming their own "unboxing" or "first time impression" videos of the newest BookBook.
So what exactly makes this campaign so successful? For one, it's definitely relatable. Whether you're a fan of Apple products or not, I'm sure most people would agree that, while exciting, their product unveilings can be a bit dramatic. Ikea is basically saying what everyone was already thinking anyway: Apple could stand to take it down a few notches. The ad also appeals to those who prefer a simpler time, a time of bookbooks as opposed to ebooks and tablets.
Just uploaded to YouTube on Wednesday, this ad is gaining traction and shows no sign of slowing down anytime soon!
What do you think of Ikea's newest campaign? Share in the comments below!