As college students trying to make ends meet, summers are
often filled with summer jobs rather than beaches and sun. This summer, I
worked at a restaurant that I initially attained to make some money
on top of an unpaid internship, however, it supplemented my knowledge of PR in a way that I
never thought it would. Nestled in an up and coming neighborhood in South
Philadelphia, I was able to watch the restaurant grow and gain popularity
before my eyes. Though you might not be planning on owning a restaurant one
day, here are some of the things I learned that I believe are important to any
industry or brand:
Building Networks
As a two-year-old restaurant, it was very important for the
manager and executive chef of the restaurant to build lasting relationships
with other people in the restaurant industry. With any new company, building
these relationships is vital, because not only does it help you learn and grow,
but it also helps build support and connections for further growth in the
future.
Social Media
Though the restaurant hired a PR agency to handle most of
their traditional PR, the restaurants General Manager decided it would be best
if she took on social media. By doing so, she was able to give the restaurant a
neighborly voice and interact with customers on a more personal level. Making
sure your social media channels have a voice that your followers not only
enjoy, but also trust in believe is can enhance and retain your social media
presence.
Every Customer is
Important
With social media constantly transforming, Yelp has become
on of the most feared public forums for restaurant owners but one of the most
loved for their customers. Customers trust other customers, so by being genuine
and attentive to every customer, Yelp can turn more into an asset rather than a
horror.
What part time jobs do you do in your very little spare time? Let us know in the comments!
This guest blog was written by PRowl staff member Rute Barkai.
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