Monday, September 29, 2008

Blogging

It may seem kind of redundant to write about blogging in a blog, but we feel that it's an important topic to address for all PR students, and students in general.

What is a blog exactly? A blog can be defined as many things. It can be a personal journal, or an online space that focuses on a specific topic.

Why create a blog? Creating a blog is extremely important in today's fast-paced world. Maintaining a blog lets employers know that you are web-savvy, and that is a quality that many employers are looking for. Also, creating a blog can be fun!

You can create a blog on blogger.com (like this one) or wordpress.com. Both sites are highly recommended and fairly easy to use and navigate.

Next, you must pick a focus for your blog. This blog obviously focused on PR and current events. It's best to stick to the topic that you choose, because that way you can create a niche of readers.

Then, you must begin to write posts for your blog. It's best to update daily, if not more than once in a day. Readers will not want to read a blog that is updated once a week. New content is great, and will keep readers coming back for more.

After you have written strong posts, you need to build a readership. The way to do this is to become an active reader and participant of other blogs with similar topics. For example, the members of PRowl Public Relations read other PR blogs, and interact through comments with the people who update those blogs. Creating relationships is key in blogging.

Another reason to begin blogging is for personal enjoyment. It's fun! Blogs are an entire world on the internet in which you can create relationships and connections, learn more, and keep current in your industry.

And we all know that in the world of PR, it's very important to keep current....so, what are you waiting for? Create your own blog!

1 comment:

Eric Cortes said...

Wow the importance of blogging and social media. Where do I start!? When I went to UNITY 2008: Journalists of Color, it was clear blogging was NEEDED! It's the new wave of spreading information.

If you're not blogging now, it may be too late to start, however, engage in conversation. Start reading blogs and express your opinion. It builds relationships and gives you credibility.

Just be careful of what you say, once your comment is on the blog, the journalist/blogger can use it for whatever way he wants to.

I'm sorry but I can go on and on haha.


For more info go to: How to use Social Media



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