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Twitter is a fairly new phenomenon that is taking over the Internet.

So, what exactly is Twitter?

Twitter is a free, social networking and micro-blogging service that allows members to answer the question, "What are you doing?" in 140 characters or less.

When you enter a response, that response is called a 'tweet.'

Once you join, you can search for other people by subject. For instance, when I joined Twitter, I entered the word 'public relations' into the search engine and received hundreds of results of other people who entered the words 'public relations' into their profile. When you choose to read someone's entries, you are 'following them.'

I choose to follow other PR practitioners to stay current on what is happening in the PR world.

I can reply to someone else's tweet, and begin a conversation, or I can direct message (DM) someone, and begin a private conversation, all under 140 characters!

Many companies are also using Twitter to keep consumers updated on their newest products.

PRowl Public Relations uses Twitter to keep our followers current on announcements about the firm and blog posts. You can follow us by searching for PRowlPR.