Thursday, December 1, 2011

Four Quick Ways to Maximize Blog Exposure

Do you write for a blog with a dwindling readership? If so, it may be time to reevaluate how your blog is operated and promoted. In honor of PRowl Public Relations recent ranking in a list of the Top 50 Blogs for the PR Major, here are some tips on how to increase blog exposure adopted from SEO and personal experience:

  • Link with social media accounts: What better way to increase a blog’s exposure than to promote it to different audiences? Use your social media accounts to promote and generate buzz about your blog to maximize exposure.
  • Use keywords: Many blogging websites (such as this one) allow you to add keywords to your blogs. These keywords help with navigation and SEO.
  • Generate consistent content: As with most social media, a blog is nothing without consistent content. Be sure to focus on quality of content too, you don’t want to alienate users with irrelevant or poorly-written posts.
  • Make RSS feeds available: Allowing your readers to subscribe to an RSS feed of your blog is a great way to maximize exposure. Make sure your RSS feed button is prominently displayed on your blog to encourage subscriptions.

These four simple tips will help you boost your blog's readership and exposure levels. What do you do to maximize your blog’s exposure?

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