Saturday, November 24, 2012

Personal Branding with QR Codes



QR codes are one of the newest technological trends in brand marketing. We see them everywhere: on subway advertisements, our morning cups of coffee, candy wrappers and zoo exhibits. They’ve even been stamped on rooftops to be accessed by Google Maps. One usage that has yet to become mainstream is personal branding purposes.

Most people don't think of using QR codes for personal use, but they are definitely an inexpensive, modern way to stand out from the crowd. Think about all the business cards an executive receives at a networking event; the bland, white ones most likely fall to the bottom of the pile, while the jazzy, unique ones catch their attention. QR codes give you that edge that helps you to not be forgotten. They flaunt your tech-savvy side, and show that you are keeping up with ever-changing public relations trends. Using a QR code on your resume or email signature is a great way to make you more memorable to potential employers, as well. Use it as a link to your personal blog, e-portfolio or LinkedIn account.

The best part about QR codes is that you can create one for free! Vizibility.com offers a basic plan that includes a mobile business card and a SearchMe link so you are found efficiently on search engines. If you want to really get fancy with it, you can subscribe to one of the Vizibility paid plans so you can monitor your personal search results and track the scans of your code… just in case someone decides to pass around your oh so impressive QR code.

This guest blog post was written by PRowl Public Relations staff member Ciara Montero



1 comment:

Veselin Nedev said...

You can use http://www.youscan.me to make a personal QR code. There you can link many social networks, address, personal info and more to your personal mobile page and edit it an any time.