Tuesday, August 27, 2013

A PR Lesson From Ashton Kutcher

We already know that public relations involves a lot of writing.  Whether it's press releases, media advisories, social media, or event plans, PR professionals are always writing something.  One of the things that falls into our duties and we should be prepared for is speech writing.  Sometimes this also means speech delivery. 

Ashton Kutcher might not be the person that comes to mind when you're looking for a lesson in speeches, but at this year's Teen Choice Awards he gave a speech that critics everywhere are praising.  This article from Entrepreneur highlights the major takeaways that PR people can get from the writing and delivery of Kutcher's speech.

1. Stick to the rule of three
Three main points in a speech seems to be the golden number.  Keeping your points clear and concise ensures that people will be able to understand and retain them. 

2. Keep it short and simple
It's harder for people to comprehend something that they are listening to rather than having it in front of them to read.  Keeping your messages short and your vocabulary simple help make it easier for your listeners.

3. Pick the right message for your audience
Kutcher was addressing a mass of teenagers so he chose to speak about building your life and being the best person you can be.  This message was perfect for an audience who is at a point in their lives where they are growing and changing.  Selecting the proper points for your speech should depend a great deal upon who you are addressing.

Check out Ashton Kutcher's Teen Choice Awards speech here or watch the clip below.

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