Campus representative programs have been around for quite
some time but I have noticed more recently that more and more companies are
turning to college students to get their name out there. And who can blame
them? We are the most connected generation, due largely in part to our social
media addictions, who can reach very large audiences. So why not offer a
college student a chance to promote a brand.
After attending a three day campus rep training program last
week, I now fully understand why so many businesses are creating these
programs. Not only is a great way to offer students an opportunity to gain real
world experience, it is also a relatively inexpensive and creative way to increase
profit.
The typical campus rep is an outgoing, engaged and
well-connected student on campus. They work to promote a brand as a part-time
job and can represent a non-profit, Fortune 500, or a start-up The job may consist of giving out brand swag,
hosting events, running local marketing efforts, and much more. Many reps are
paid top dollars for their work while other reps get thousands of dollars of
swag. Some reps even get full-time job offers after their part-time work! One
thing is clear about the campus rep job: it gives any student great marketing
experience, a great resume filler, and--most importantly--an unforgettable
experience during college.
This recent explosion of campus rep programs all around the
nation is especially beneficial to aspiring PR pros, even if you aren't super
experienced yet. Most campus rep programs specifically seek out student
majoring in PR, communications or marketing. And what student wouldn't want to
help develop his or her skills in the areas of marketing, promotions,
communications, sales and public relations. The program I am enrolled in will
help me gain event planning experience which is something that I have been
looking for in an internship during my past three years as a college student!
Are you a rep for a brand on your campus? Which one? Let us
know!
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