Sunday, December 1, 2013

Disney: A Beloved Brand

When you hear the words, “Happiest Place on Earth” one brand should come to mind- Disney, of course! The Walt Disney Company has done everything right to make sure their reputation emulates joy, happiness and fun.  According to a recent Associations of Public Safety Communications Officials (APCO) Worldwide survey of 70,000 consumers in 15 countries, the Walt Disney Company is the #1 most beloved brand in the world.

So, how does Disney create these heartwarming connections with people across the globe? A very detailed and thought out marketing strategy. Every brand in the world must come up with ways to market its image. Some marketing plans are successful, some are not. Disney, however, has perfected their marketing plan to a T. Their desired image revolves around family entertainment, honesty, innovation, and creativity. Whether it is in a classic Disney movie, on a Disney cruise line or in one of the sensational amusement parks, Disney is so terrifically branded to fit the desired image you can be left to wonder if they really do use magic.

Ever since Walt Disney brought Mickey Mouse into our lives, the company has done a fantastic job with connecting to their audience at an emotional level. Disney continues to use its heritage and the characters that the world fell in love with years ago as their main branding tool, and it is clearly working for them.

If the Walt Disney brand keeps this image, it will be the most beloved brand for many years to come.

This guest blog post was written by PRowl Staff Member Kelly Dougherty. 

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