We've taken e-mail for granted. We use it most often for business purposes rather than personal purposes, but it remains a tactic for marketing professionals everywhere. E-blasts, promotional codes, weekly updates, and blog content are all sent out as attention-grabbers via e-mail.
|(Source: Here's The Thing)|
The biggest holiday sales and shopping occur online, surpassing Black Fridays sales on Cyber Monday, the Monday following Thanksgiving. It's a virtual world for the holiday shopper, e-commerce and digital marketing staying one step ahead of the game.
As aspiring communication professionals, we understand that everyone has something to promote. Send out my e-blast, I'll send out your e-blast. Digital marketing is a perfect opportunity to differentiate marketing from public relations, and furthermore, organic promotion from that of paid advertisements.