Personal Branding is no longer just a practice you learn about in a PR workshop or at a conference, but can now be taken as a class. The Advertising department within the School of Media and Communications at Temple is taking steps in the right direction. Four new innovative courses were added by department for the 2015 Spring semester, one of them being Personal Branding. This is exciting news for not only advertising majors, but communication majors across the board and especially PR students.
The course description describes personal branding as promoting your own skills and strengths. The course will take an in depth look at the new channels of communication that make up the social media and Web 2.0 space. It will use case studies and real-life media examples teaching students how to embrace social networks, user generated content, and blogs, to name just a few channels. Personal branding is one of the most beneficial things a young professional can do. The Advertising department is ahead of the game by realizing how important professional development is.
The class section offered filled up within the first week of registration. It will be interesting to hear the feedback from the students taking the first time course. “I’m looking forward to see how Personal Branding will be turned into a full semesters curriculum”, says Faiz Mandviwalla, who is majoring in public relations and minoring in sociology here at Temple. “I am excited to be one of the first students to ever take this course at Temple.”
Personal branding is a hot topic in the public relations industry. It is important for aspiring PR pros to build a unique, personal brand and share it with other professionals. This can be done by creating a blog, forming a strong social media presence, and creating stand out business cards. For upperclassman trying to fill up their final semesters with useful classes, this is a perfect option to have available. My advertising professor, Dana Saewitz, highly recommends taking this relevant course. This is a prime example of Temple University taking charge in preparation for the real world.
How else do you think Temple has taken charge within the School of Media and Communication?
This guest blog post was written by PRowl staff member Gabrielle Lacherza.