Media tips: 'exploit every opportunity'

I recently found this great post by Steve Earl via Ragan's Daily Newsfeed. In it, Earl shares some great tips--30 to be exact-- about succeeding in various aspects of the PR world. I really enjoyed his tips, and think many of them are very practical and helpful. Here are a few from his "Media: exploiting every opportunity" section you don't hear everyday:

• Listen to a radio program while you're getting ready in the morning
• know at least three major news stories from each day
• Learn to pitch your content in 25 words or less
• Know what journalists want, and learn to write like one
• Stay involved with what's going on in the media--even on weekends!
• Learn "techniques for evaluating publicity"

Be sure to check out his post for more great tips! What tips do you see as most novel or most valuable? Do you have any to add?