It seems that companies in almost every type of business have jumped on the social media bandwagon. Your gym, your bank, and your favorite coffee shop might now be on Facebook or Twitter. Social media has become an important way for businesses to connect with their audiences if their audiences are in the demographic of social media users. However, simply having a Facebook or Twitter account is not enough. Businesses must be strategic in their use of social media to reach their audiences in the right ways.
An article in the Wall Street Journal profiles a New York bakery's effective use of social media. Spot Dessert Bar uses its Facebook page to offer discounts, contests, and news to customers who "like" it. The bakery also offers laptops and iPads to customers in the shop so they can make posts about the bakery on their social media profiles. According to the article, the bakery has seen a 15%-20% increase in sales since it began this social media campaign.
Spot Dessert Bar has figured out how to use social media to engage and attract customers. Although the bakery's tactics would not be appropriate for all types of businesses, other businesses would benefit from taking notes and thinking about social media tactics that could work for their company.
Do you know of any other businesses effectively using social media to attract customers?
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