What is the One Pass, though? The application is meant for tablets and smart phones. Users are able to sign on to websites using a single name and password. Publishers are able to authenticate individual subscribers so users are not forced to resubscribe. These same publishers are also able to experiment with revenue methods- metered access, subscriptions, 'freemium' content or single articles for sale.
Google tactfully announced, "Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content."
Beat that Apple.
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