Tuesday, February 1, 2011

Taco Bell's Lawsuit Response

Taco Bell has recently been hit with a lawsuit accusing the fast food chain of using meat fillers rather than real ground beef. To combat the negative accusations, the chain has launched a print and web campaign.

The print campaign includes full-page ads in national and local newspapers with the headline "Thank you for suing us. Here's the Truth about our seasoned beef." The ads explain the chain's reasons for adding extra ingredients to their ground beef and give a list of all the ingredients used in their recipe. The web campaign includes a YouTube video of Taco Bell President Greg Creed explaining this as well.

Personally, I had not even heard about the lawsuit before reading about Taco Bell's response. The company's prompt and aggressive response to the situation may help it to reach consumers with its message before consumers get wind of the negative accusations from other sources.

This is not the first time Taco Bell has come under fire about the ingredients in its food, but its response seems to be on the right track for this one. What do you think: does Taco Bell's response reassure you about its ingredients?

To read more and see the campaign efforts, click here.

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