Saturday, February 19, 2011

Expanding Your Network Beyond PR

As aspiring public relations professionals, we are constantly told about the importance of networking with current PR professionals. However, I have come to realize the benefits of expanding my network beyond PR.

After attending the 2011 Media Access Workshop organized by the Philadelphia Association of Black Journalists and the Philadelphia Black Public Relations Society, I know now how important it is for future PR professionals to network with journalists and people within the business industry.

As future PR professionals, we must remember that PR is not practiced in a vacuum. PR people constantly interact with the media, advertisers, marketers and a host of other business people. Therefore, networking with professionals in these industries is a great way to learn firsthand the best ways to approach them in the PR process.

Attending the workshop provided a comfortable atmosphere for me to communicate directly with media people, and learn real world approaches for pitching stories. Networking with these media professionals also allowed me to gain media contacts. In fact, I was able to secure a media placement for the organization I intern with through a contact. The event also provided me the opportunity to network with other organizations that could partner with the nonprofit I intern for.

Essentially, networking outside of the PR industry will help aspiring PR professionals learn how to build beneficial relationships with professionals in positions vital to the PR process.

This guest blog was written by PRowl Public Relations staff member Shari DaCosta.

1 comment:

Emily said...

It is really important to not only be knowledgeable in the Public Relations field but also in all aspects of the business world. If you are going to be working with a business personally it is important to know how they work and what they are about. And it is also equally important to know about the media, print, broadcast, etc because you will be working with them to get your message out to the public. This article was really good in bringing up an important point for all aspiring PR Professionals.