Wednesday, October 26, 2011

Branding 102: The Personal Brand Statement

Last week I discussed the importance of a clean slate to begin developing your personal brand. In this branding segment, I will be explaining how to brainstorm your personal brand statement.

The Personal Brand Statement:
A personal brand statement is a great start when you are trying to figure out who you are and how you want others to see you (this is why we started with our personal Google search).

Start by making a list of your personal attributes. The ultimate goal here is to distinguish yourself from others by discovering and exemplifying a strong personal skill. Your personal brand statement will be the basis of your entire personal branding campaign and essentially how you make an impression on others. It’s important to be confident in your personal brand statement. If you do not believe in your personal statement why would others?

My personal statement is as follows:
“I pride myself in my ability to connect and relate to others through means of various communications.”

Simple but, it allows others to see that I am personable and have the ability to articulate my thoughts.

Next week I will be discussing the logistics in how you market your personal brand.
Happy branding.

1 comment:

ChesterView said...

Great post...very informative!