Sunday, November 3, 2013

The Skimm: The New Newsletter

Maybe skim milk isn’t your thing and you’re a whole milk kind of person, but I can guarantee you there is a different kind of Skimm you will enjoy in life. The Skimm is an online daily newsletter that simplifies the latest current events with a twist of humor. It was originated by two women in their 20s from New York and Chicago, Danielle Weisberg and Carly Zakin. “Your new secret weapon," as Forbes magazine calls it, will soon become an essential part of your morning routine.

As public relations major it is crucial to be caught up on what is going on in the world around you in order to be successful. My Introduction to PR class professor constantly stresses the importance of staying on top of current events and has visit different news sites repeatedly. Good PR is being able to give your public what they want at the time and being up to date on the world’s views will only help you further your career.  Covering everything from the government shutdown to what actor will play Christian Grey in “50 Shades of Grey,” The Skimm is sent out every morning around 6 am for all of us that are up and ready to start the hectic day. You can read it while enjoying your coffee during five rare minutes of downtime or during your subway ride to work. It gives you everything you need to know to start your day right in an extremely snappy and sweet fashion. This newsletter seems to be a match made in heaven for any PR professional who is already familiar with not wasting any words or any time. A year since The Skimm was introduced to the world and I only was lured into it three months ago. For those of you who are reading about it for the first time now, don’t waste anymore time and hop on The Skimm!

All you have to do is log onto their website and enter your email address to subscribe. In addition to receiving their Monday through Friday email you can follow them on Twitter, Instagram or their blog as well. The Skimm will save you precious time from not having to turn to five other news outlets to receive the biggest headlines of the week.

This guest blog post was written by PRowl Staff Member Gabrielle Lacherza. 

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