Wednesday, February 25, 2009

Newspapers are in Trouble!

As PR practitioners, we rely on newspapers to get our stories out and in the public. But what happens when the company that produces some pretty big newspapers files for bankruptcy? Well, this is exactly what's happening here in Philadelphia. Philadelphia Media Holdings, LLC owns the Philadelphia Inquirer and the Philadelphia Daily News, two of the largest newspapers in the city, filed for Chapter 11 bankruptcy protection.

In a modern world with dwindling resources, we have to come up with other ways to get our news out. The Inquirer and Daily News aren't stopping production any time in the near future, but could this be the first step in technology taking over everything in our world?

What do you think?

1 comment:

susan said...

Wow - I didn't realize that.

Today I sent an idea to a reporter at a newspaper in Florida. She told me that it was the exact type of story they would pull from the wire because, due to staff reductions, they don't have the resources to create the content themselves, so she had to pass.

It definitely changes the landscape for us PR people, a lot.