Sunday, February 1, 2009

Super Bowl Trivia

Yesterday, in my Fundamentals of PR Writing class, we had an interesting discussion about Superbowl commercials.

Did you know that this year a single 30-second commercial will cost an advertiser $3 million? That's $100,000 per second!

Did you know that the commercials airing in the first half are more expensive than the second half? That means that if the game is good, and people stick around until the end, advertisers are getting a bargain!

Do you know what commercial revolutionized Superbowl Commercials? Apple's "1984" commercial in 1984. Check it out here.

Do you know why beer companies invest so much money in Superbowl ads? Well, pretty much their entire target audience is watching the same television event! What do most people drink while watching football? Beer. What better way to advertise than during the Superbowl?

Do you know what beer company will be airing one second commercials during the Superbowl? Miller High Life.

Do you know who will be performing during half-time? The Boss aka Bruce Springsteen.

Enjoy the game (and commercials!) and make sure to come back and let us know what your favorite commercial is!

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