On Saturday, Nick Lucido of PR Start wrote an excellent, comprehensive guide to SEO. He broke it down very simply in terms that anyone could understand.
First, let's discuss a basic definition for SEO. Nick says, "In general, SEO is all about increasing a Web site’s page rank. In terms of Google, the higher the page rank, the higher the site will appear in a search."
Some of the basics I learned from his post are:
- Network- We all know about the importance of networking in real life, but it's becoming increasingly more important online as well. Blog networking includes providing useful links to your blog readers by linking to other bloggers. Doing this forms relationships and increases credibility.
- Technorati- I used this website at my previous internship, but never put it to use for my work with PRowl Public Relations. By "claiming" your blog, you can help raise its "authority" (or importance on the web). This semester, I hope to become more familiar with the blog directory.
- Grammar, Grammar, Grammar- We hear it over and over and over again. Be sure to edit your work. Check for those silly mistakes that can lower credibility and destroy reputations.
2 comments:
Thanks for sharing the post. Hope it helps!
Thank you for pointing out the importance of using proper grammar. In a society where emailing and text messaging are basic forms of communication, using abbreviations, acronyms, and shorthand instead of full sentences with correct grammar are commonplace. However, when you are promoting a website or blog and are looking to optimize their place in search engines, using proper grammar is absolutely necessary.
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