This week in my Advance Public Relations class, Kate Noel who is Senior Manager of Corporate Communication at Comcast Corporation was a guest speaker. Kate has worked for Edelman Public Relations in Washington D.C. as well as assistant to Karen Hughes in the White House during the Bush administration. She had tons of great insight and advice, here are some highlights…
-Keep ALL of your contacts
No matter what industry they may be in, whether or not it’s relative to the industry you’re currently in, you should always keep track of the people you meet. She recommends using an Excel sheet to organize everyone.
-Choose your bosses wisely
In choosing where you want to work, consider who your boss is. It can be hard working for someone who doesn’t share the same opinions as you. If they don’t have an interest about you or your future, this can be difficult.
-Get in… and get out
If you are offered a job that isn’t necessarily the position you wanted, take the job and see what comes up. You can always try and move to the position you had originally wanted.
-When you feel like you want to hide, grab the phone
Often times, when you feel like you want to hide under your desk, this is the most crucial time to be on the phone. Form your statement and start spinning!
-Negativity doesn’t sell
Always try and be positive!
-Be fast, be concise and be accurate
Never answer a question you’re not sure what the answer is. Your credibility is all you have as a public relations professional.
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Public Relations is defined as the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans, executed and evaluates a program of action to earn public understanding and acceptance.
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