I've been reading and writing a lot about Twitter lately, as part of my ongoing attempt to embrace social media. When I saw this article yesterday on Bulldog Reporter's Daily Dog, I thought it would be a great one to share.
Normally, Public Relations firms are places companies go when they need to get the word out about something, or they need to promote a new product, service, person, etc. One PR firm is doing something a little different though. The team at Waggener Edstrom has actually created a tool called Twendz, made especially for getting information from Twitter. Twendz pulls in new Twitter posts, and calculates the overall user opinion from the tweets.
The article gave this example, "For instance, the new Apple iPod Shuffle, currently the top trending topic on Twendz, is getting an overall positive user sentiment. However, the tool also shows some of the main gripes people are having, both through the use of a tag cloud and often-repeated keywords."
I think that this is a really interesting tool that Waggener Edstrom created. What do you think about the tool? What do you think about it being created by a PR firm? Let us know!
No comments:
Post a Comment