Friday, April 23, 2010

"Open Letter to Millennials" @tdefren

Todd Defren (aka @tdefren) has written an excellent letter to our generation - the millennials. The main point: don't think you're entitled to anything when you first start out the in PR industry. It's not about you - it's about your boss.

Defren goes over how to act and what to do while you're job searching, interviewing and even after you get the job.

Here's an excerpt:

"Your resume should not be stuffed with extraneous details. I already know you don't have a ton of experience; I don't really expect it. Meanwhile, however, before you even send in that cover letter and resume, you should already be fairly visible on Twitter, Facebook and/or your own blog. You've got time to surf the Web for fun; so carve out 30 minutes a day to post relevant content that prospective employers will find when they Google your name (which they will, by the way). If I already know OF you, I'll be glad to actually get to know you; I'll be excited to see your resume come through."

To read the full letter, which you should, visit Defren's blog PR-Squared.

Defren is a principal at SHIFT Communications, a hybrid PR firm named "New Media Agency of the Year" in 2008 and "Agency of the Year" in 2007. His blog is also routinely among the top 20 blogs on AdAge's Power150.

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