Thursday, April 1, 2010

YouTube Gets Sticky

YouTube introduces a new watch page to make the site more "sticky," in hopes that viewers will stay on the site longer. The new page design is clean, simple and should be easier to use.

Here are some highlights:
-Instead of a five-star rating, there is now a "like/dislike" model
-The right hand side of the page is devoted to the next video to watch (with "smarter" suggestions based on how you found the video you were originally watching
-New playlist interface allows you to easily expand that list or skip ahead using a new "next" button in the player controls
-The comments sections highlights the best discussions and when creators communicate back

In an article by the New York Times, Shiva Rajaraman said, “We create an option for you to watch 15, 20 or 30 minutes of content,” continuing, “You can sit back and click ‘next,’ ‘next,’ ‘next.’ We want users to leave because they run out of time, not because they run out of things to watch.”

Click here for more information and a descriptive guide about the new video page design.

Have you taken a look at the new YouTube watch page? What do you think about it?